Top 4 Essential Qualities for Success as a Social Media Manager in 2024

So you think you want to be a social media manager in 2024? Well, I'm here to either affirm that aspiration or have you considering alternative career paths. With 2025 on the horizon, the role demands more than just a love for Instagram or TikTok.

These are the fourth qualities I believe every social media manager needs in order to be successful in 2024 and beyond. They are:

1) Be A Jack Of All Trades:

Versatility is key. Learn how to juggle multiple tasks: Content Creation, Graphic Design, Video Editing, Content Creator Management, Video Scripting & Editing, Photo Editing & beyond. Mastering tools like Canva for graphic design and Premiere Pro / CapCut for video editing will be incredibly helpful for your journey.

2) Have A Designated Speciality In Social Media Management:

Of the long laundry lists of potential duties for a social media manager, choose one that you're especially interested in and master it.

3) Have A Finely Attuned No Sh*t Radar:

This will serve you in discerning who should be you client and who shouldn't. Honestly, an ultimate skill.

4) Have A Thick Skin Creatively:

You're going to need it both the critical audience at large and for the clients who may just not "get it."

I've relied on each of the qualities in order to scale my company and ride the waves when life gets challenging on the social media management journey. If these insights are helpful, let me know by liking the video and subscribing. Leave questions below and I'll do my best to tackle them for you. Stay tuned for range of different insights.